Mahindra - “THe official tractor of tough”

“The Official Tractor of Tough” speaks for itself. Mahindra doesn’t have the spending power of John Deere or Kubota, but it makes up for it with the quality of its product and the satisfaction of its owners. Reaching a tractor owner is difficult enough, but speaking their language is something we came to excel at.

Dealer on-boarding brochure - Print

This print piece is provided to prospective dealerships looking to join the Mahindra family of distributors.

Creative Direction: Josh Powers Copywriter: Sam Malone Art Direction: Logan Cantu

Customer Interviews/Tractor Tips - social/videography/editing

These projects began when I was given a gyroscopic mount for my iPhone and tasked by the client and my Creative Director to create content on a low budget. I was given a shortlist of customers to contact initially, a local dealership that allowed me to interview, learn and film on site, and later was asked to attend a full production shoot to interview our talent between filming locations who were real Mahindra owners. Due to time and budget constraints (as well as losing my art director) I learned how to animate on Adobe AfterEffects, Edit on Adobe Premiere and Photoshop in a limited capacity but in a short time frame to create content for our client.

General Social Media Posting

Copywriter: Sam Malone Art Director: Logan Cantu