Dräger Fire
Dräger - B2b/technical writing
On Dräger, I assisted on their sales and event materials, marketing a wide range of products from fire ground gas measuring equipment to fully customizable live-fire training systems. These materials were directly targeted at the management and acquisitions teams for fire departments of all sizes, nationwide.
Fire Training Systems Book - Print Materials/Event Marketing
Our goal with this project was to inform our target about Dräger’s fire safety systems in a comprehensive guidebook that was to be provided to conference and trade show attendees. The book breaks down Dräger’s systems using technical terminology and specifications but our emphasis was on selling these products and training demonstrations to fire teams in attendance.
Dräger Box - Interactive Marketing/Direct Mail
Our goal in this project was to create a branded sales kit to be distributed to Dräger’s sales staff and distributors across the country to highlight their newly certified SCBA equipment and encourage sales. It included an info sheet, equipment launch books, a “Dräger Up!” wall clock, and a USB containing all the assets they could need on the job including images, videos, a press release, product information sheets, as well as digitally formatted launch books.