School Portfolio

Frogg togg outerwear - 3 Print/1 radio

This campaign was titled “Summon the Storm.” Those who trek outside when others hide indoors rely on Frogg Togg outerwear to keep them in the storm.

Copywriter: Sam Malone Art Director: Jake Leber

Laundrapp - 3 buffer video storyboards

This campaign was titled “Break Free from the Cycle.” Your clothes steal your time. The machine steals your money and your socks. It’s time you free yourself from the monotony of “laundry day” and say “hello” to Laundrapp. Introducing, the newest, smartest and safest laundry service to help you get your life back.

Copywriter: Sam Malone Art Director: Sadie Burt

Royal Albert Tea Sets - 4 print

This campaign was titled, “Make Every Moment Royal.” Since 1904, Royal Albert has set the table for those cherished moments. Our goal with these print ads was to steer the brand away from the chic and over-feminine theme of their online website and create a feeling of refinement and nostalgia. Royal Albert and their products make every morning tea and friendly conversation a royal moment worthy of remembrance.

Copywriter: Sam Malone Art Director: Hector Deleon

NOA NOA Design Solutions - Upper Division Campaigns Project

The upper-division Campaigns course had our class partner with NOA NOA Design Solutions, an interior design agency, to create a fully integrated campaign for their expansion into Austin. We had to provide 3 different levels of media flights, according to a pre-established budget, as well as identify, describe and market to the client’s target market according to a limited data set provided. The final project was a fully designed deck and client pitch meeting held in front of our client, professor and classmates.