Mahindra x Stewart Haas Racing
In the course of my writing and concepting for Mahindra Tractors, we were fortunate to be part of a 3-year sponsorship of the NASCAR #14 car, driven by Chase Briscoe, and partner with Stewart-Haas Racing and Tony Stewart. Over 2 years, we produced 9 commercials across 3 filming days, generating interest for Mahindra and bringing humor back to NASCAR advertising.
“Mail Run”
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When you’ve got talent with their own SAG card, it’s easy to use playful banter to prove a Mahindra can handle serious work — even a pile of Tony’s fan mail.
“Humble”
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While we only featured 30 seconds of Tony Stewart reminding everyone exactly how decorated he is, the list went far past shooting hours.
“Summer Sales Event”
Ultimately, these ads were about moving product during high-traffic sales events. That doesn’t mean we can’t have some fun.
“Passenger Seat”
For digital, bookends and flexibilty in media placement, we always found a way to create a new story in a shorter format.
2021 Campaign
I was invited to my first Mahindra Tractors x Stewart-Haas Racing shoot outside Nashville because I knew how to drive a tractor, reset the position for each shot, and quickly change attachments between cuts. I earned my keep by shooting B-roll for the agency and client social media, conducting interviews for future events in the calendar year and helping the director pitch new lines to the talent for more flexibility in the edit.
“Tough and Tougher” Mahindra x Stewart-Haas Racing 2021 :30
“Who’s Tougher” Mahindra x Stewart-Haas Racing 2021 :30